Engel Volkers - Vail - Flipbook - Page 65
Open houses
Maximizing exposure is key to selling your home.
In the age of online marketing, open house viewings seem almost antiquated, but before you completely abandon the concept,
you should know that real estate consultants have good reason to stick to these group events. This classic approach is perfect for
attracting new customers and - to the seller's delight - for starting a bidding competition.
Open houses can be a good opportunity for potential buyers to see a property without feeling pressured. They can also be a good
option for shy buyers who may not feel comfortable with individual viewings.
Mostly the opinion of a prospective buyer has already set, before he or she has set foot in the house. Therefore it is important to
bring the front garden and entrance area in their best shape on time. A nice look of the exterior will arouse the buyer’s curiosity.
Impress the potential new owners with fresh wall paint, cultivated flower beds and a well visible, high gloss polished house number.
Flank the entrance door or access path with beautifully planted flower pots so your house looks much more inviting. Even before
you have opened the door, the potential buyers already feel at home.
Most buyers first explore the property’s online exposé and seek the advice of a broker before going to an open house viewing.
Make their lives easier by creating a comprehensive datasheet with all the important information about your property. This not
only benefits buyers and brokers, but yourselves, too. Print out the info material with details on square metres, fixtures and
fittings and make it available to everyone. This way interested parties have all the key data at hand.
E N G E L & VÖ L K E R S | B U Y E R & S E L L E R G U I D E
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