Engel Volkers - Western Frontier - Flipbook - Page 81
Open houses
Maximizing exposure is key to selling your home.
In the age of online marketing, open house viewings seem almost antiquated, but before you completely abandon the concept,
you should know that real estate consultants have good reason to retain the concept of an open house event.
Open houses can be a good opportunity for potential buyers to see a property without feeling pressured. They can also be a good
option for shy buyers who may not feel comfortable with individual viewings.
Mostly, the opinion of a prospective buyer might have already been set before he or she has set foot in the house. Therefore it is
important to make sure the front of the home, including any gardens and landscaping, are in perfect order to make a great first
impression. The entrance way of the home should also be inviting by adding flowers, turning on lights and opening blinds and
exterior doors to allow light, and fresh air, to enter the home. If the property is presented correctly, even before you have opened
the door, the potential buyers will already feel at home.
Most buyers first explore the property’s online exposé and seek the advice of a broker before going to an open house viewing.
Make their lives easier by creating a comprehensive datasheet with all the important information about your property. This not
only benefits buyers and brokers, but yourselves, too. Print out the info material with details on square feet, fixtures and fittings
and make it available to everyone. This way interested parties have all the key data at hand.
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