Sherry Messsina - Flipbook - Page 81
Open houses
Maximizing exposure is key to selling your home.
In the age of online marketing, open house viewings seem almost antiquated, but before you completely abandon the concept,
you should know that real estate consultants have good reason to stick to these group events. This classic approach is perfect for
attracting new customers and - to the seller's delight - for starting a bidding competition.
Open houses can be a good opportunity for potential buyers to see a property without feeling pressured. They can also be a good
option for shy buyers who may not feel comfortable with individual viewings.
A buyer often forms an opinion about a property before even stepping through the front door. That’s why curb appeal matters it's the first impression and sets the tone for the entire showing.
Before hosting an open house, take time to elevate the home’s exterior. Trim landscaping, refresh flower beds, and consider a new
coat of paint on the front door or trim. Make sure the house number is clean, visible, and polished. Add tasteful, well-maintained
flower pots along the entry path to create a warm, welcoming atmosphere. These details signal care and pride of ownership - and
help prospective buyers begin to envision the home as their own from the moment they arrive.
Your Engel & Völkers Advisor will ensure high-quality printed materials are available at showings to reinforce the home’s value and
leave a lasting impression.
E N G E L & VÖ L K E R S | B U Y E R & S E L L E R G U I D E
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