The Agency - Bahamas - Flipbook - Page 72
P R E - L AU N C H
L AUNCH - PHASE ON E
This one-to-two-week phase will
• Launch listing on the MLS.
• Post on AgencyConnect internal database and
communications platform reaching all agents at
The Agency.
• Upload property video to The Agency Bahamas
YouTube channel.
• Make direct contact with clients and brokers to
notify them of the offering.
• Deploy a series of targeted “Just Listed” eBlasts
which include brokers, active clients and trusted
referral networks.
focus on defining the target
market for the property and
preparing marketing materials
and campaign elements for
launch. During this phase, The
Agency will collectively identify
qualified, potential buyers
through existing contacts and
proprietary databases of qualified
ultra-high-net-worth individuals.
• Coordinate listing photography.
• Produce property video.
• Produce a 3D walkthrough.
• Prepare REALM advertising.
• Provide curation for stage, artwork,
floral arrangements and other scene-setting
elements.
• Prepare exceptional listing copy to be leveraged
across all marketing channels.
• Design marketing collateral for on-site
distribution to qualified prospects and clients.
• Offer exclusive, pre-launch property tours to
qualified individuals.
• Announce at The Agency’s Sales Meeting,
broadcasted to over 2,000+ agents.
• Devise an email campaign that builds
momentum, excitement and lead generation for
the property.
• Create a social media strategy for promoting
the listing across social channels.
• Create paid media campaigns across the
Google Network.
• Submit your property to be showcased across
The Agency Corporate social media accounts,
as part their bespoke property selection.
L AUNCH - PRINT AND DIGITAL
• Listing sheet takeaway with property details
and information.
• Video campaign featuring property footage.
• Social media-specific posts and videos.
L AUNCH - EBL AST CAMPAIG N
A series of dedicated emails will be created to
launch the offering to The Agency team’s
contacts and qualified buyers. Emails will be
sent out once every two weeks to provide a
consistent cadence with buyers.
SO CIAL MEDIA CAMPAIG N
Promoting properties on social media has never
been more important than it is today to aid in the
process of general awareness and sales.
A dedicated suite of organic social media content
will be produced to highlight the offering. Content
can then be leveraged across the below channels:
THE AGENCYRE:
(449,000+ IG FOLLOWERS)
THE AGENCYRE BAHAMAS:
(2,000+ IG FOLLOWERS)
THE AGENCY’S SO CIAL FOL LOWING
The Agency’s Instagram account
(@TheAgencyRE) is one of the world’s mostfollowed residential brokerages on social media.
Many of our 449,000+ followers are verified,
high-profile clientele and include c-suite
executives, athletes, celebrities and influencers.
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T H E A G E N CY B A H A M A S
