The Agency - Charlotte - Flipbook - Page 89
SELLING YOUR PROPERTY WITH THE AGENCY CHARLOTTE
Go-To-Market Plan
Pre-Launch (1–2 Weeks)
A defined runway, meticulously used. In this
one-to-two-week phase we profile the target
buyer, align pricing to real-time absorption and
competitive sets, and build the full creative suite:
professional photography, cinematic video, 3D
walkthroughs, floor plans, and editorial listing
copy. We curate staging, artwork, florals, and
scene-setting; assemble premium print/digital
collateral; schedule exclusive pre-launch tours;
announce at the Agency Sales Meeting
(broadcast to 2,000+ agents); and stand up the
Google Network and social ad plan with a
sequenced email cadence designed to bank
demand before day one.
Launch — Phase One
Market entry with intent. We activate MLS and
broad syndication, publish on AgencyConnect to
reach the global network, notify top brokers and
qualified clients directly, and deploy targeted
“Just Listed” eBlasts. Objective: compress early
traffic, control the narrative, and maximize first
week leverage.
Launch — Print & Digital
Every touchpoint consistent, every asset on
brand. We distribute premium listing sheets
and brochures; release the hero film with
platform-specific short-form edits; and publish
native content (feed, Stories, Reels/Shorts) with
tailored hooks and CTAs for each channel.
Launch — eBlast Campaign
(Every ~Two Weeks)
Momentum by design. A scheduled series of
property emails every ~two weeks keeps the
listing top-of-inbox—new media, press mentions,
open houses, terms updates—sustaining urgency
while broadening broker and buyer reach.
Social Media Campaign
Storytelling with commercial intent. A dedicated
content suite—architectural vignettes, lifestyle
carousels, neighborhood spotlights—augmented
by targeted boosts and submissions for corporate
features across @TheAgencyRE (449k+) and
@theagencyre_charlotte (8.2k+). Measured,
optimized, iterated.
T H E A G E N CY C H A R LO T T E
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